Key Trend To Watch: Online sales appear to be gaining more traction with each month but consumers are not spending the estimated $190 billion being reaped from lower oil prices. Trade show traffic appears lighter than 2015. With no true breakout product CES show augered nothing bellweather so far this year.
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Customer Service And Technology
Technology is rapidly changing our world but individual customer service is not keeping up.
While many companies offer products and services through apps and downloads, there are still many functions and applications still needing hands-on help.
Take for instance buying a new mobile device. On average, consumers spend five hours talking about or researching a new mobile device, according to industry pundits.
When they do decide to buy, consumers wait an average of 27 minutes for a sales person and another 38 minutes to actually make the purchase. Add an expected 89 minutes to upgrade and make the new mobile device fully functional.
Technology is being held back by insufficient customer service.