J.D. Powers Interview

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Key Trend To Watch: With interest rates moving higher, the cost of funding is expected to rise in 2017. Energy prices may remain lower due to a glut in oil.  Competition for workers will intensify as unemployment dips. There are still 90+ million under utilized American workers still to be absorbed into the economy. Small business leaders seem to be cautiously optimistic about future under President Trump.

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New Book:  97+ Experts Advise On Growing Small Businesses

By JoAnn Laing

A Better Mousetrap To Generate Leads Through SEO Can Add Profit Dollars.

Build a better mousetrap, and the world will beat a path to your door.
This adage is as true today as it was when Ralph Waldo Emerson said it in the late nineteenth century.
In today’s world for many small businesses the better mousetrap is focused around enticing customers to come to their website.
To do this companies need to rely on search engine optimization or SEO.
Dreaded by many senior managers, SEO has become the strength of some companies while leading to ruin for many others.
To be sure, thoughtful pundits argue social media efforts should be the cornerstone of any marketing effort. Still, SEO can be an effective tool for generating leads and eventually sales.
What has changed is the simple truth, more people are centering their activities on their smart phones than their computers. This trend is expected to continue to accelerate in coming months and years.


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