Sales, Marketing

How Does A Unicorn Help Small Businesses

A store is a place you go to buy stuff, usually out of convenience or habit.
In contrast, brands inspire irrational loyalty and yes, even love.
How does a company build itself into a brand that people can fall deeply, madly in love with?
The old model says segmentation is the key to business success. This involves strategically dividing potential customers into groups based on who they are and why/how they’re buying.

The 3 Metrics Every Business Owner Should Be Collecting

The best business advice I’ve ever received is to measure the metrics that matter. You can collect a lot of data on your business, but not all of it will be useful.
Simon Slade, CEO of SaleHoo of offers these three metrics he believes to be the most important for growing  his businesses.

SCORE, Sam’s Club Sponsor National Small Business Competition

SCORE launched the fourth annual American Small Business Championship — a national competition to celebrate small business owners and entrepreneurs from across the nation, made possible with a grant from Sam’s Club. The open call for applications begins today, and will award two small businesses from every state and the District of Columbia with a $1,000 Sam’s Club gift card, an all-expense paid trip to a training and networking event in Dallas, and mentoring from small business experts at SCORE.

Authors Find Helping Hand, Publicity Outlet Via Innovative Company

By focusing on creating opportunities for others, Becky Robison has built two successful companies.

The mother of three daughters works with authors and others to promote books and products online. 

“In all I do, my focus is on creating opportunities,”Robinson explained. 

Smart Move: Providing Good Customer Service

As a small-business owner, excellent service is a necessity to attract and retain customers. Businesses that are not able to keep up with the changing demands of today’s consumers will struggle to stay competitive. The experiences that individuals have with a company, or what they may hear from friends and family, influence their perception of a company and their likelihood to buy.

To ensure your customers have a positive experience, Matthew Owenby, senior vice president and chief human resources officer at Aflac below offers a few things to keep in mind:

Beyond the .COM! New Domain Names are Perfect for SMBs and Startups

One of the first and most important decisions any CEO, founder, or startup is going to make is what to name the company.

It’s a decision that will inform every phase of your business’ future. And for years, entrepreneurs struggled between their desire for the perfect name and a rapidly diminishing supply of .COM domains.

Marketers and business experts dispassionately advised throwing out that perfect name if the .COM domain for that name was unavailable.

New Sales Outlets Add Consumer Exposure, Profits If Done Correctly

Sometime expansion means going into new retail channels with a partner distributor.

Torie & Howard’s organic Chewie Fruities® fruit chew candy is strengthening its national retail penetration across a variety of channels as consumers continue to reach for organic options for themselves and their families.

Torie Burke, company co-founder found a way of adding to the firms retail outlets and at the same time raising product visibility.

How To Fight And Win Aganst Big Competitors

Millions of small businesses around the nation struggle when they are competing with big corporations. Many end up throwing in the towel because they can’t find a way to give themselves an edge in order to survive. One small business, Hound & Gatos Pet Foods Corporation, has found a recipe for thriving among an industry of big dogs.

Relational Economy Little Understood, Serviced

Maybe someone owns a yoga studio, or a dog groomer, or a massage therapist.

Or perhaps that someone is a cosmetologist, an independent CPA or even a chimney sweep.

There Are Different Ways Of Fighting For Place In The Market

Millions of small businesses around the nation struggle when they are competing with big corporations. Many end up throwing in the towel because they can’t find a way to give themselves an edge in order to survive. One small business, Hound & Gatos Pet Foods Corporation, has found a recipe for thriving among an industry of big dogs.

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